I don't see why the Ultimate universe would be so hard to explain--"alternate universe Marvel tried out back in 2000 to revamp and restart some of their big characters for a new, modern audience."
I don't even Three is a good example of really spoiling something to the comic-buying audience, because, well, you had to assume there was a reason why a Fantastic Four arc was called Three, and it was heavily marketed to be, "one of them will not survive!" thing. I think the last big example of a true spoiler death to the media was probably the Death of Captain America.
It's odd that you compare Ultimate Universe to McDonalds--because, honestly, I think in comparison to, say, the past few years of Amazing Spider-Man, Ultimate Spider-Man, even with Lafuente doing the art, is like a fancy French restaurant.
As for the story itself, I thought it was pretty solid. Like others have said, it was a good way for Peter to go out, saving his Aunt's life, but a blog that I've recently started following,
4thLetter, noted two fairly serious plot problems:
1. It's harder to buy that your lead character is going to stay dead forever when the arc starts with one of his worst enemies being brought back from the dead with no explanation.
2. Spidey ultimately dies from taking a bullet from The Punisher that was meant to be for Captain America--however, couldn't Peter have, I dunno, done something different, like webbing up Punisher's rifle so it would backfire or something?
Nick Fury isn't dead in the Ultimate Universe--he's missing an arm as well as an eye, but he's not dead.
I wouldn't call Eddie's characterization "pitiful," just more "over the top." I liked Eddie being this really over-the-top, kinda stupid 90s characterature.
Good episode.
