CrazyChris wrote:Spider-Girl by Tom Defalco. It irritates me how the people who worship this book just assumed that it was continuously on the brink of cancellation either because people weren't giving it a chance, or the word hadn't gotten out enough, or that Marvel wasn't doing enough to promote it. Actually, I think the sales numbers showed that people were giving it a chance and were dropping it, I don't think there was a problem with people being unaware that the book existed (I knew about it before I even started reading comics), and Marvel gave this book way more second chances than any sensible company would give to such a proven financial failure.
For me, the problem is that Tom Defalco has not evolved his writing style since the 1980s. There are plenty of writers from that era, like Peter David, who have managed to keep up with modernizing their voice. When I read X-Factor, the characters act and sound like they could be real people, so I can get attached to them. But when I read something by Defalco, it's all stilted 80s dialogue and tedious captions. It makes me want to claw my eyes out. I don't mind dated styles when they appear in comics that were actually produced back in the day, but a book in the 2000s should seem like a book from the 2000s.
I think Spider-Girl was a good book for its target audience (younger readers and people who were nostalgic for old-school Spider-Man comics), but yeah, it was so wedged in that vibe that it was never going to top the charts. Marvel gave it plenty of promo considering, there were plenty of books who would have killed for the spin-off miniseries and relaunches that Spider-Girl got.
I think it lasted for too long to say that everyone who tried it hated it, but it was too niche to ever be much more popular than it was. I enjoyed it for quite a while in my mid-late teens, but as my taste swung more towards indie/Vertigo and the more thoughtful, character-based superhero stuff, I finally dropped it. And maybe that's what finally killed it, its audience aging. Who knows.